For many small businesses, having a solid presence in search engines like Google and Bing can provide a steady flow of new leads for the business. However, one of the biggest obstacles of maintaining good search engine optimization is that it is a lot of work. If you only have time for 1-2 online marketing tactics right now, here are a few low hanging fruit opportunities that can make a difference without consuming a lot of your time.
Create Question and Answer Content
One of the most common reasons that people go to Google or Bing is to find the answer to a question. There are tons of questions that your potential customers are asking search engines. You can attract those individuals to your website by answering the important questions people ask relating to your product or service. Keep a pad of paper around to jot down any questions you hear from your customers over the phone or in person. When you have some time available, write informative answers to these questions and add them to your website on a frequently asked questions page or a Q&A section on your blog.
Provide a Scholarship
Creating a scholarship related to your field is a win-win-win opportunity. The college wins by providing scholarship opportunities to their students. The student wins by receiving money to pay for their education. And your business wins by getting links and exposure from colleges.
Interview Other Business Owners
This is another win-win opportunity that can increase your search visibility and traffic. The idea is to feature another business owner on your blog or website in an interview format. You could interview someone in your industry if they are in another geographic area or a top blogger in your field. Alternatively, you could interview people in a related field. This provides some visibility to the individual’s business and often the interviewee will link back to their interview on your site.
There are countless organizations that you can join nationally and locally. Several organizations will provide a link back to your business which may help increase the authority of your website in search engines. An example of this is the Better Business Bureau which is fairly expensive. You can also check out your local Chamber of Commerce which may have a member directory that will link to your website. Additionally, you can donate to organizations and many of these sites have a donor’s page where they link to their supporters.
Submit Your Business Information to Local Directories
Google’s local search algorithm considers the number and consistency of your business listings in local directories such as Yellowpages.com, Yelp, Google Places, Bing Local, and Citysearch.
You can do a quick check of your citations in the top local directories using the Moz Local tool at https://moz.com/local/search (formerly GetListed.org).
Ensure your business is listed correctly in all of the top local directories to optimize your visibility in local search.
Ask Your Customers for Reviews
Another important factor in Local Search is the number of reviews by customers on sites like Google Places, Yelp, and similar sites. It is a good idea to ask your customers to provide their feedback with a review. It is against Google’s guidelines to offer people an incentive for reviews so it is best to just ask nicely.