Seattle Tech and Online Marketing Roundup for Thursday, March 31, 2011
Bellevue-based Visible Technologies scored another round of funding while the ink is still drying on the sale of Canadian counterpart Radian6 to Salesforce.com. The company headed by Kelly Pennock competes in a crowded field, but the rival’s big buyout and its own solid backing suggest there’s a real demand for social media monitoring services.
Swype’s ingeniously simple text input tool is perfectly positioned to take over the touchscreen market on devices as diverse as GPS and game consoles, with 25 million of its keyboards already in use. Although Apple has so far eluded Swype – which iPhone competitors use an edge – CEO Mike McSherry isn’t ruling out Apple integration, and investor optimism in the Seattle startup is apparent in the backing by Bellevue’s Ignition Partners.
Google Wants Search to Be More Social Wall Street Journal
Departing Google chief Eric Schmidt’s promise of social layers in its search method comes to fruition with the advent of “plus one”, a major move in its campaign to compete with Facebook. While Facebook struggles to find a part in the search realm, earlier efforts at making Google more social fell flat; but the company now helmed by Larry Page is counting on the power of recommendation with a +1 button that seems a lot like Facebook’s “Like” feature.