SMX Advanced Seattle is held each summer in the Emerald City and features presentations by the most respected SEOs in the industry. Here are a few of the quick tips that were shared this year. Thanks to everyone who liveblogged the conference and shared their takeaways.
Authority Building Versus Link Building In a Search Meets Social World Managing Greatness
-If you were hit by Panda, get rid of low quality content on your site.
-If you are not getting page speed warnings, you will get diminishing returns from increasing site speed.
The Matt & Danny Show Managing Greatness
-Google is doing Penguin and Panda updates about once a month.
-Panda and Penguin are algorithmic so if you improve you should recover.
-Google confirms that the search quality team does not use Google analytics data.
Surviving Personalization with Google and Bing – SMX Advanced 2012 Bruce Clay
-Curated lists of resources can be effective.
Hardcore SEO and Social Power Tools – SMX Advanced 2012 Bruce Clay
-Content marketing works better than ever before.
-People on Pinterest don’t like data (infographics).
SMX Advanced Live Blogging Post 1 Portent
SMX Advanced Live Blogging Part 2 Portent
-Learn about the people you are asking for links.
-Use humor when emailing webmasters or help them out in some way.
-Give badges to sites that say that you think their site is awesome.
-Podcasts are earning a ton of links.
Live From SMX Advanced: Surviving Personalization with Bing & Google Search Marketing Sage
-Target specific people with your content.
iSEO: Doing Mobile SEO Right – SMX Advanced 2012 Outspoken Media
-You don’t necessarily need a .mobi domain to be successful at mobile SEO.
SMX Advanced Awesomeness Recap Casie Gillette
-Networking parties are a great place to meet the people you want to meet.
-Top 12 lists work better than top 10 lists.
3 Lessons for Search Engine Optimization After SMX Advanced 2012 Bruce Clay
-SEO is getting harder.
-A link disavow option may be coming but it is months away according to Matt Cutts.
Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More Search Engine Land
-The percentage of no-follow links on the Web is single digits.
-Just be awesome. Don’t try to fake awesomeness.
-You can document your efforts to remove bad links and send it to Google.
-Penguin and Panda are not penalties, they are algorithm updates.
-Matt recommends no-following affiliate links.
Flickr Creative Commons Photo courtesy of Michael Dorausch