Are you making these huge mistakes with your Twitter profile? Here is a 4 point checklist.
1. Not putting an image in your profile.
Nothing says I’m new to twitter and have no idea what I’m doing like failing to put a picture in your profile. Why would you not do this? Use your company logo or a nice snapshot of yourself. It’s easy and lets me know that you’re a real person.
2. Using a generic twitter background.
Take some time to design a custom background. The generic options don’t look horrible, however a custom background provides further opportunity to differentiate yourself. At the Sparkplug Digital Twitter page we use the left side of the page to list services that we offer. My Twitter friend Larissa provides a great example of a page that looks professional and personable at the same time. Use Photoshop, Gimp, or similar tool for editing. You can also use a free service like TwitBacks to create a custom background.
3. Leaving the website section blank.
Link your profile to a website. A blog, your personal website, or your business website are the most desired options. A LinkedIn profile is also a good idea. Even a Facebook page is better then nothing. Just don’t leave it blank.
4. Not capitalizing on your Bio space.
You have 160 characters. Use them! Get creative. Let me know who you are, what you stand for, what you have to offer, or what you do for a living. I don’t understand why someone would put down little or no info. The info in the Bio section can be one of the biggest deciding factors when someone decides if they are going to follow you or not.