1. Research the top keywords for your business
To drive more qualified traffic to your site, you will need to know the most important keywords your customers are searching for in search engines. Using Google’s free keyword tool, you can find out the estimated volume of searches for a specific keyword phrase and it will also recommend similar phrases based on what you enter. Creating a list of the top 25 keyword terms that you want to target will be an excellent start.
2. Write good title tags for pages
Writing good title tags for the important pages of your website is the blocking and tackling of SEO. One of the ways that search engines know that a given page is a good match for an individual’s search is if the words match the title of the page. For instance if you title a page “Portland Bike Repair Shop” , Google will determine that your page is relevant for people searching for help with their broken bike in the Portland area.
3. Start a company blog and write blog articles
A blog is one of the most effective tactics in ranking highly for a large number of different keyword phrases. If you write 10 blog articles that each focus on a separate keyword phrase, you have a chance of ranking on the first page for 10 (or more) different keyword phrases. A majority of searches in Google are for specific, long-tail phrases that have low competition. If you write an article about specific topics related to your industry, you will likely gain a little more traffic for each article you write. After a while, these base hits can turn into a significant volume of traffic to your site.
4. Register your business in local directories
Getting trusted sites to link to you is probably the most important thing you can do for SEO. Unfortunately, you don’t have direct control over other sites linking to you, so you have to be creative. One low hanging fruit that can get you some links quickly is by registering your business in local directories such as Yelp, Citysearch, Angie’s List, Google Local Business Center, Bing Local, Yahoo Local, and any local review site you can think of. While all of these links may not “count” for SEO credit, this is something every business should do because at a minimum people can find you in these directories and follow the link to your site.
5. Set Up Google Analytics
One of the fun parts of SEO is seeing your traffic grow as a result of your hard work. Setting up Google Analytics is free and will allow you to see a lot of valuable information about your site including: daily and monthly traffic, bounce rate (how many people left the site after the first page they saw), how people are getting to your site (direct traffic, search engines, or referrals), keywords used in search engines to get to your site, and much more.
Charles Sipe is an SEO Specialist for Sparkplug Digital. You can ask him your SEO questions by emailing charles(at)sparkplugdigital.com.