If your business is regularly using twitter, it’s perfectly normal to expect to generate some amount of traffic from your efforts. Although it may take a bit of experimentation, there are best practices you can adopt immediately to help increase direct traffic to your site via Twitter. Here are 5 tips to help you get started:
Use #hashtags when possible
Hashtags are a way to categorize your tweets based on topics that are searched for on a regular basis or happen to be trending at the moment. I don’t advise using hashtags on every Tweet, but throwing one in when appropriate can help generate some additional traffic. Trendsmap and What The Trend are two tools that will show you which hashtags are trending by location.
Find the best Tweet time and frequency
A 4am Monday morning Tweet probably won’t be seen by as many people in comparison to a Tweet at 12pm on a Wednesday afternoon. Dan Zarella of HubSpot looked at the data and discovered some stats on how Tweet timing and frequency influences click through rates.
- 1-4 Tweets per hour generates the highest click through rate
- Tweets during the middle of the week and the weekends have the best click through rate
- Noon and 6pm are the best times to tweet.
See more data on the science of timing
Analyze your click through rate
When Tweeting always use a URL shortener such as bit.ly or ow.ly with HootSuite so that every link you Tweet will include data on click through rate. This information will tell what you what type of Tweet content generates the most attention.
There’s a fine line between Tweeting too often and not tweeting enough, but whatever frequency you decide on, it’s important that you stick with it. Spread your tweets out through the day and the week. Let someone else take over if possible when taking an extended break.
Communicate all the time
Twitter has many uses, but first and foremost it’s a communications platform. If you’re sending out tweets, but never @replying other users and only self-promoting your own content, you’ll likely have a difficult time generating attention. Use Twitter for building relationships and in time you’ll have a loyal base of followers who consistently read your Tweets and are more likely to click on a link.