It happens to everyone at some point or another: in the process creating an online video series, composing an e-book, or writing copy for a site, an unexpected barrier pops up in the form of writers block, a loss of focus, or an overwhelming sense of procrastination. All of these are a death sentence for content producers. No one is immune and it happens to the best of us.
In an attempt to tackle some of these content creation woes, here’s a list of 5 items to help spark creativity and focus.
1. Create an outline
Grade school taught us that writing an essay is easier with an outline. The same can be said for online content. An outline makes a heap of work more manageable and can help with sorting out unorganized fragments. Think of an outline as a roadmap that takes a project from a simple idea to a finished piece of work.
2. Look to outside sources for inspiration
When coming across a roadblock it may be a sign that it’s time to “refill” on inspiration. What are the companies or individuals that you draw creativity from? Lean of them in moments of uncertainty. It’s all too easy to get stuck, but it can be just as easy to get unstuck by stepping away for a moment to seek out new sources of motivation.
3. Focus on the big picture
When we’re in a creative state, it’s all too easy to lose sight of the end goal and the driving force behind a project. What are the company’s values? How is this piece of content reflecting those? What end result of all this hard work can we look forward to? Periodically answering these questions is an excellent way to stay focused and on point.
4. Create a task list
Break down big chunks of work into smaller action steps and you’ll likely see in an uptick in productivity. Shooting a product demonstration video may be a daunting task, but renting film equipment, writing a script, and finding a location are all relatively easy in comparison. Don’t make things appear more difficult than they have to be. Some people simply work faster and smart under the guidance of a task list.
5. Commit and stick to a deadline
Nothing pushes a project towards completion like a deadline. Agree upon a finish date with all parties involved and get to work. A deadline sets the stage for accountability and leaves little to question about future expectations.
Have a tip that you’d like to add? Share it by leaving a comment.