When it comes to on site social media optimization, one truth stands above all else:
The easier it is for site visitors to share your content the higher the chances are that they’ll end up doing so.
Visitors will rarely go out of their way to share your content if you fail to make it easy for them. It should go without saying, but your goal as a content producer is to make sharing encouraged and easy. Most of the major websites have adopted some element of social sharing and there’s no reason you can’t do the same.
WordPress offers many plugins to get the job done. Here are the best of the best:
AddThis offers several horizontal layouts (see the bottom of this post), and prominently displays the Like and Tweet button along with a Share option that includes almost every imaginable social network (over 300 to choose from).
Digg Digg is a WordPress exclusive plugin that covers all the bases for social sharing. If offers an option for left and right side vertical buttons, or compact horizontal buttons. Digg Digg has buttons for 21 different social networks.
Sharebar is one of the unique plugins to offer an option for horizontal buttons or a scrolling vertical bar. The button order is customizable and additional buttons can be added any time (such as the new Twitter Follow, Tumblr, and Google +1 buttons).
Shareaholic creates the SexyBookmarks plugin, a vertical popup with a wide variety of different social bookmarking buttons.
Like AddThis, ShareThis is one of the more popular sharing plugins and is cross compatible with Blogger, Typepad, Tumblr, and Posrterous blogs. There’s also an embeddable code to quickly add ShareThis to any website.
Also see: The Top 9 Sharing Buttons Reviewed