We’ve written previously on why blogging is a powerful marketing tool that can increase your sales at a low cost (See our post on 10+ Reasons Why Every Business Should Blog). However a lot of businesses still don’t have a blog or don’t blog on a regular basis.
Why is this? Many business owners and employees may be fearful of getting started. They may not know what they should write about that would be valuable to potential customers or they don’t want to spend a lot of time writing.
To get over this hurdle, here are 6 ideas for blog posts that can be written quickly and with minimum time investment.
1. Answer Common Customer Questions
Virtually every business has a set of frequently asked questions that customers have. Start tackling the most frequently asked questions as individual blog posts. You can use the question as the title of the blog post like “How much does a kitchen remodel cost?” or “What is the difference between an REO and a Short Sale?”. You can also answer questions that you think customers should be asking.
2. Answer Questions Related to Your Industry
Think of questions that are related to your industry that people might be interested in learning. You can also find questions on Q&A sites like Yahoo Answers, Mahalo, or Bizmore and answer them on your blog.
3. Tell Success Stories
Telling stories about how you’ve helped customers can be a great way to show how your product or service is valuable.
4. Write How-To Articles
Everyone is an expert at something and can write how-to articles based on experience. These can be very helpful to people who are looking for information about accomplishing a specific task. Don’t be afraid of sharing too much. In most cases, how-to articles can demonstrate your expertise which will increase trust. Often times people will hire someone to execute a task rather than try to figure it out on their own.
5. Describe the Details of Your Trade
Jason Fried of 37 Signals recommends blogging about the details of your craft or trade. People are naturally curious about what life is like for other people. You can write about a typical day on the job, or what it’s like to work at your company, or tricks of the trade that your company practices.
6. Interview Employees at Your Company or People in your Industry
While employees at your company may be hesitant to write an article, they may be open to answering questions that you email to them. You can also send interview questions to someone in your industry whose work you respect. Often people are honored to receive an interview request and are happy to answer your questions.
Here are some additional articles that might spark an idea for you:
100 Blog Articles I Hope You Write Chris Brogan
100 SMB Blogging Ideas to Kick Start 2010 Small Business Trends
Have any questions about blogging? Feel free to email me at Charles(at)SparkplugDigital.com