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An Introduction to Facebook Advertising

Have you considered Facebook advertising for your business? Maybe you should. If you’re not in the know, let me provide some facts that come directly from Facebook.

  • More then 400 million active users
  • 50% of users log onto Facebook at least once a day
  • The average user is connected to 60 pages, groups, and events
  • Every month more then 70% of users engage with platform applications
  • More then 100 million users access Facebook through their mobile phones

Facebook has created a HUGE opportunity to connect with new customers. Here is a quick introductory guide on how to get started.

Step 1: If you haven’t already, create a Facebook Page for your business. You can manage the page from within your personal account.

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Step 2: Design an ad

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Facebook will let you advertise your business page or a website.

Step 3: Target new potential customers

Choose from city, state, age, sex, likes and interests, and education categories to narrow in on your target demographic.

Step 4: Edit your campaign options

Choose between a Pay for Clicks or Pay for Impressions campaign.

Place a maximum bid of how much you are willing to pay per click or per 1000 impressions. Don’t worry much about the pricing. Facebook will recommend a range of prices that will keep your add competitive and cost effective.

Enter in your daily budget (Facebook has a minimum requirement of $1 per day)

Choose what days and for how long you want to run your add.

Your all set! You’ve just set up your first Facebook add campaign. Facebook offers analytics to help keep track of how well your campaign is doing and you can make adjustments as needed.

In the future I’d like to get more in depth with all the juicy details on how to really create a great ad and how and when to make changes to your campaign. In the meantime, send an email to info@sparkplugdigital.com with any questions you might have.

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