Seattle Tech and Online Marketing Roundup for Thursday, March 17, 2011
Following an eventful 2010 that included a change at the helm and major pairings with Yahoo Real Estate and Apartments.com, Seattle’s Zillow appears to be gearing up for its IPO by reportedly signing on Citigroup. Adding apartment listings looks like a strategic move for Zillow whose booming Mortgage Marketplace could take a hit from the housing market slump.
The debut of Agent Insights is a bit of sweet revenge for Redfin, after its Sweet Digs home review blog was basically gagged by the Northwest MLS. Nearly a third of the Seattle residential real estate market is already covered by the new service which gives registered prospective buyers an inside track on property flaws and special features, direct from agents’ firsthand observations.
A Seattle startup called Daily Ticket is introducing the franchise model to a concept exploited by Groupon and Living Social – familiar territory for co-founder Jon Washington whose background is in real estate. Daily Ticket hopes to thrive where the daily deal giants fall short – in customer loyalty and smaller markets.