Seattle Tech Roundup for Tuesday May, 31, 2011
Mobilisafe provides corporate security against increasingly ubiquitous and potentially invasive workplace smartphones in the hands of employees, but the new startup has close competition in MobileIron. The Bellevue newcomer helmed by T-Mobile veterans boasts solid support from Seattle venture capital standouts, Trilogy Equity Partners and Madrona Venture Group.
Amazon’s consumer access and signature algorithm give the e-retailer an edge as it advances into the publishing arena, and its efforts to court authors are raising some alarm from industry stalwarts. The combination of cheap-to-make digital books and its own successful Kindle e-reader make the Seattle-based online seller a formidable force as it pursues best-selling writers and launches a New York publishing house.
Google To Begin Charging For Directions Location Extensions Search Engine Land
Location extensions contained in AdWord ads will provide another source of Google revenue now that the search giant is charging advertisers per click on directions to businesses. In order to avoid the fee, Google advises marketers to delete location extensions – at the significant cost of convenience to customers accessing this vital information via phone or the web.