Seattle Tech and Online Marketing Roundup for Friday January 21, 2011
By offering its game mechanics platform at no cost, Seattle-based BigDoor is ready to compete with the likes of Badgeville, whose own client list has had a growth spurt. Along with the carrot of a free platform to attract customers, Keith Smith’s plans for BigDoor include providing value-added services in order to generate revenue.
Expect fairly lean times ahead, especially for new start-ups, as venture capital emerges from the “lost decade” and investors wait on evidence of positive returns. Despite over 10% growth in Northwest venture funding in 2010, and even better gains on the national level, full recovery in the sector is at least a year away.
Company co-founder Larry Page will retake the lead post at Google in a surprise move that suggests a fresh outlook for the internet monolith and a possible bid to take on Facebook. Outgoing CEO Eric Schmidt will stay on at Google, while acknowledging that “adult supervision” is no longer needed.
SEO Tip of the Day – Guest blogging to acquire links
One effective method of acquiring links is to write a blog article for a blog related to your industry. Often you can use specific anchor text in the link to your site which can make the link more valuable. Bloggers are constantly looking for new content so they are usually appreciative of offers from guest bloggers.
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