At first I was a bit skeptical to purchase How To Make Money With Social Media. I’m not a fan of get rich quick schemes, taking short cuts, or making social media work appear easier than it actually is. This book only came across my radar due to the reputation of co-author Jamie Turner and his excellent blog and website The 6o Second Marketer. Although Turner has produced a countless number of great articles, I’m still very skeptical when someones tries to preach on how to make money.
Much to my surprise, How To Make Money With Social Media is full of quality information. It’s a complete 180 of what my first impressions were. In this book Turner and co-author Reshma Shah lay out an easy to understand game plan for creating and implementing a social media strategy. I’d go as far as to say that this is the best resource I have ever come across that can take a complete beginner from square one to an end destination of improving the bottom line with social media. It’s a bold claim, but this book lives up to what it promises. Turner goes over a large amount of 101 material quickly and doesn’t waste time on details that aren’t essential. The last thing we need is another author who devotes chapters on how to set up a Facebook page. How To Make Money With Social Media briefly describes social networking channels and how to set yourself up for success from the beginning.
This book touches on material that I’ve rarely seen in other books. I’ve read many works from some of the top thinkers in the space and most never bring up topics such as:
- Conducting a competitive assessment
- Augmented reality and QR codes
- Quantitative vs qualitative data
- Creating a strategy to match brand essence
- How to conduct an internal situation analysis
Both authors take social media and talk big picture when it comes to integrating strategy with other marketing efforts. At one point it’s stated, “you need to understand how customers make decisions and then how they respond to various stimuli, whether it’s a traditional ad campaign or a social media campaign.” The no nonsense advice here is backed up with actionable ideas. Each chapter concludes with an overview of a key concept and an action step you can take to make it work for yourself or your business.
The final chapters of How To Make Money With Social Media include detailed explanations on how to measure the ROI of your efforts. Many books speak on the importance of ROI, but very few actually dive into the core fundamentals of how to measure it. Turner and Shah give hard numbered examples and tie ROI back into customer lifetime value. I’ve yet to read anything that goes as far as this book does to break up the mystique around obtaining positive return with social media marketing.
I recommend this as one of the first books you read on the topic of social media. Very well written and worth its weight in gold.