Infographics

Marketers just can’t ignore Pinterest, it is simply the fastest-growing social site that we can remember. The virtual pinboard has users so engaged and fans that are rampant about pinning that usage has skyrocketed. The average Pinterest fan spend approximately 98 minutes each month pinning, food, wedding planning tips, crafts ideas, architecture, fashion and of course cute pet photos.

The site’s meteoric growth is unprecedented and  it is simply forcing itself to be part of the already crowded social marketing mix with Facebook, Twitter, Google+, Stumple Upon, Digg and many other.

Some great facts:

• Female dominates Pinterest with 87% female users vs 13% male.
• It is the fastest standalone site to hit 10 million users
• Pinterest is among the top referrer of traffic

I really like the video component of this infographic, it was entertaining and unique.

 

Ever wonder what people do online? Here is a great infographic that highlights how people around the world spend their time on the web. It’s not just Facebook and YouTube all day, every day you know. It was featured on Social Media Today.

The global online population (total people in the world who are online) will approach 2.5 billion in the next couple of years. Currently, approximately 30% of the world’s population is online and by some estimates almost half of those that are online will be on Facebook within the next couple of years.

Some facts that stood out from the infographic:

• US Internet users spend twice as many hours online as the average global internet user (32 hours vs. 16 hours)
• The UK has approximately 85% of its population online compared to about 80% for the US.
• India by comparison only has about 7.5% of its population online. This is probably largely due to the infrastructure, the big population (close to 1.2 billion) and the caste system.
• The top 3 most popular activities online are (1) Email (2) Using Search Engines (3) Finding Health or Medical Info
• Google has the most unique visitors each month (153 Million) but Facebook is not far behind and people spend about 5 times as much time on Facebook as on Google.

5 Interesting Stats About The Web

1. Google has over 1 billion search queries per day
2. YouTube has over 4 billion views each day (and 60 hours of video are uploaded every minute)
3. Twitter has over 250 million tweets per day
4. Facebook users make 800 million updates on the social site every day
5. Brazilians are more friendly (at least on social networks) than Japanese because they average 481 friends vs. 29 friends.

I thought it was a clean infographic with some really great stats. Each section was easy to follow with a very clear layout.

In the startup world everyone stress the fact that you need to find a niche. Google’s niche was search, Yahoo was portals, Microsoft was software and operating systems, Apple was software, hardware and user experience. All these companies were funded by angel investors and venture capitalists. Their founders became household names (with the exception to Yahoo because no one really cares about them).  These tech companies undoubtedly inspired Facebook, Twitter, Pinterest, Groupon, Zynga, Airbnb and so on.

The social startup wave will inspire the next group of entrepreneurs and founders who will lean on their tireless developers, coders and designers while taking funds from the venture capitalists.

The folks over at Udemy did a great job with an infographic that outline the different roles in the startup ecosystem:

• Sharks – Venture Capitalist invests in promising startups to earn large returns when a company exits (either through IPO or acquisition). They prey on weak founders with great ideas and are preyed upon by tech bloggers and pompous founders.
• Dolphin – Angel Investor usually invests money in businesses that are in need of extra capital. It is usually recommended that “founders seek angels before they venture”. They are preyed upon by venture capitalists and tech bloggers.
• Octopus – Developer does a founder’s dirty work by helping them find a practical solution to an existing problem by integrating computer code in a cohesive product that can be monetize (keywords in the startup world is monetization and scalability). They prey on Designers and flaming hot cheetos and are preyed on by founders and not surprising…sunlight.
• Swordfish – Founder creates marketable solutions to problems that affect a large number of people. (If you are Steve Jobs then you create stuff that people didn’t even know they need or want and you dominate the market by creating the future). They prey on developers, designers, sales/business development while being preyed upon by venture capitalists, pride and sleepless nights.
• Sea Horse – Designer makes products look pretty. They prey on funyuns and chocolate why being preyed on by corrupt Adobe files.
• Jelly Fish – VP of Marketing makes consumers aware of company products that can benefit them, juggle SEO, PPC, Social Media and everything related to marketing and advertising. They are sometimes known as the most important person in the room. They prey on consumers and act as prey for founders and CEOs.

Find out what the role of the CEO (whale), Social Marketer, Sales/Business Development, Outsourced Grunt Worker, Consumer (flock of fishes), and Attention-Deprived Significant Other (prey on romance novels and Words with Friends…ok I made that last one up) in the infographic.

I thought Udemy did a really great job of conveying the message but also allowed room for clever copy writing. The color was a little stale for me and they could easily go with a lighter and brighter palette. But overall I thought they did really great job of putting together some thoughtful content and shed light on the startup world.

Have you ever wondered how animals see the world? The folks over at Mezzmer have a great infographics that highlights how sight works for these animals:

• Dogs and Cats
• Snakes
• Horses and Zebras
• Insects
• Crustaceans (shrimps and crabs)
• Birds
• Sharks

According to them the human eyes are quite amazing, but there are certainly limitations such as seeing ultraviolet light or detect images at a great distance. This infographic shows how cats and dogs’ eyes are more sensitive to movement in the dark to allow them to hunt if necessary. Horses and zebras are big creatures with big visual capabilities that give them amazing peripheral vision, which essentially means that they can almost see all the way behind them. Sharks are color blind in a sense (they cannot detect color).

I thought this infographic has a terrific layout that made it easy to follow along, it’s interesting to see the different types of animals and Mezzmer did a great job of add fun facts and additional “sideline” graphics that kept me scrolling. The color scheme worked out really well with use of lighter colors and dedicated thematic colors for each section, which help appeals to families and kids.

 

The Journey to Cisco Certification Success by INE, a client of SPD, outline the three tiers of certification that Cisco offers. It highlights Cisco certification training such as CCIE, CCNP and CCNA. It is an easy to read and concise infographic that summarize the prestige and income potential that IT Professionals can attain with either an Entry/Associate level certification, Professional certification or the Expert certification.

• Expert Certifications such as CCIE (Cisco Certified Internetwork Expert) can take 6 to 18 months with average salary ranges up to $120,000.
• Professional Certifications such as CCNP (Cisco Certified Network Professional) will require 6 to 12 months of your time, but will reward you with an average salary of $98,000 to $107,000.
• Entry & Associate Certifications such as CCNA (Cisco Certified Network Associate) typically takes 3 to 6 months of training and has an average salary range of $71,000 to $97,000.

The folks over at INE’s graphic department did a great job of creating the infographic with the help of our team members. We like the fact that it’s simple and straightforward in stating the certification levels, the average incomes of each certification, the job demand and the necessary time investment.

 

The iPad is changing the way we spend our time on the couch. According to Google Adwords data, we see a surge in tablet usage (Apple iPad has over 85% market share) between 6pm to 9pm. More importantly, over 90% of those iPads were connecting to WiFi as opposed to WiMax, 3G or even 4G connections. The data suggests that tablet users mainly use their tablets as a couch companion, searching and surfing while they are home.

Another year, another new iPad released. The Digital Life with the new iPad infographic from NextWorth provide insight into the history of the electronic devices that the iPad has ultimately replaced in our daily lives. It’s a true multifunctional device, that create it’s own genre in a crowded electronic space.

Note: The lines are color coded to connect the devices in the timeline which spans for over 30 years (1980 to 2012). The infographic also outline the amount of time spend using the different functionalities that it has for average consumers. It’s a simple design that is clean and easy to follow. We enjoy the graphical feature of the old electronics that make them instantly recognizable.

As with any great infographics created by companies there is a clear call to action to trade in your old and unused electronics to subsidize your new iPad. Overall, it is a very simple and concise design that communicates the brand, data sources, URL, and creative common licensing well.

Interesting Facts about the iPad owners:

• 70% use them in the bedroom
• 45% use them in the kitchen
• 20% can’t part with it in the bathroom
• Close to 80% use it to access the web
• Over 60% email with the iPad
• Approximately 50% play games on their iPad
• One quarter of iPad owners read books with their device