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Classmates.com Looks to Rebound Under Different Name

Seattle Tech and Online Marketing Roundup for Thursday February 24, 2011

Classmates turns nostalgic with new name Seattle Times

Baby boomers helped launch Classmates.com and build its 50 million+ user base, but the advent of sites like Facebook and MySpace nearly pushed it off the radar. Now the Seattle website owned by United Online is counting on a new name – MemoryLane.com – along with a new president and a new, decidedly nostalgic direction to revitalize interest.

Record year at Alliance of Angels TechFlash

In terms of venture capital volume in the Northwest, the contribution by Alliance of Angels is hardly a lion’s share, but a bevy of companies thriving because of its help give proof to the power of its mission. The Seattle angel investment group chaired by Dan Rosen boasts continued investor interest as it builds a solid track record.

eMarketer On Social Networking In The US: 57% On Facebook, 11% On Twitter TechCrunch

Palo Alto-based Facebook casts a huge shadow over the social network scene with nearly 90% market penetration of social network users, according to eMarketer. But the San Francisco micro-blogging service Twitter is gaining adoption at a pace that could reach nearly 20% of the social network crowd by 2013.

SEO Tip of the Day – Finding Links to Your Site with Google Analytics

It is a good idea to monitor the new links that you acquire over time to measure the effectiveness of any linkbuilding campaigns or to gather data about who is linking to your site. You can use backlink tools like the Backlink Checker at SEOHeap.com but sometimes they can miss some links. Another way to find who is linking to your site is to look at your referring sites in Google Analytics. Google Analytics provides data on which sites are sending you visitors and how much traffic they are sending. This data can be found under Traffic Sources>Referring Sites in your Google Analytics Dashboard. When you find new links add these to a spreadsheet so that you can monitor your linkbuilding progress.

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