Convincing the “Non Believers”

515639_70086733 This blog post might be destined for failure. I’m human and I don’t like to fail, but in many ways the words you are reading right now are not intended for you. They are intended for the person who does not want to read them. The person who doesn’t read blogs. The person who doesn’t seek out information and opinions on new media. The person who spends a lot of effort and money on traditional marketing and has little time or consideration for a fresh perspective.

Can you sense a little bit of frustration?

Good. Because I am feeling it.

I am one of the believers. I’m sold. I’m 150% sold. You don’t need to tell me that RSS feeds are easy to use and are one of the best ways to grab information that is pertinent to my needs. I know this. You don’t need to inform me that the search function on twitter is a better source for up to the minute breaking news than flipping the TV on to CNN. I get it. I don’t need to be educated about the benefits of using Gowalla to increase business to customer relations. I’ve seen it.

However, there is another camp. I think the word enemy or nemesis is incorrect. The words misinformed and uneducated might also be inappropriate.

Maybe it’s your…

Sales Team
Business Partner
Marketing Department
Best Friend
Entire Organization

These are people or groups of people who we respect and (hopefully) value input from. However, they are still in that other camp. Let’s call them the non believers. You know who “they” are. Convincing the non believers to just believe and see what we see might seem like trying to convince the Pope to abandon Catholicism. It’s just not happening.

I had a conversation over drinks recently with two friends who are in this group. A friendly debate arose over whether or not having a facebook page would strengthen your network of friendships and acquaintances or if it would lead to unnecessary clutter that often got in the way of building real relationships. My argument in the debate was strong. I pointed out facts. I used emotion. I preached and preached. As you might have guessed, they were as equally firm and passionate in their positions. What happened after we had parted ways that evening should have been expected. Nobody changed. I held firm to my beliefs and they kept theirs’.

I respected the conversation, but I wasn’t buying what they were selling.
I can only assume they felt the same towards my opinions.

How do we win?
How do they win?
Does anybody win?

Maybe it’s not about winning or convincing the non convincible.  Maybe it’s about standing by your beliefs until time itself reveals the truth. When change becomes so imminent that it happens naturally it can be a very powerful thing. I almost couldn’t believe it when I read that 60 million Americans still don’t use the internet. My great grandchildren might find it laughable that in the 21st century there was a time when 1 out of 5 people in America had no means or desire to partake in this whole internet thing.

I think Malcolm Gladwell, author of The Tipping Point, says it best.

“Innovation- the heart of the knowledge economy- is fundamentally social.”

Do me a favor and share this blog post with a non believer. Send it to someone you admire and love to disagree with. Best case scenario: you help a friend out. Worst case scenario: you might spark a little debate of your own. Sounds like a win win situation either way.

  1. you spelled convincing wrong. :)

  2. Thanks Cortney. Glad you noticed.

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