Seattle Tech Roundup for Friday, April 8, 2011
With over a million players per month via Facebook, Seattle startup DoubleDown Interactive has hit on a winning formula by combining a social element with timeless casino action and virtual pay-offs. Without any backing, the co-founders’ gamble paid off in just over a year’s time to exceed one million players per month.
TripAdvisor is getting its own wings in a planned spin-off from Bellevue-based Expedia, which has seen the travel review site grow at a phenomenal rate since its acquisition. Headquartered in Massachusetts and helmed by Stephen Kaufer, TripAdvisor looks forward to its new independence while Expedia hones its focus as the web’s premier travel agency.
Timing turns out to be the key to getting the best traction for your social media message, as indicated by findings that the close of the work week brings a big pickup on Facebook and Twitter. Although greater social media engagement on Friday in particular signals the transition to a weekend mindset, B2B marketers may be wasting their time trying to engage users focused on fun.
Seattle Entrepreneur and the founder of Sparkbuy was recently interviewed on Mixergy