Seattle Tech and Online Marketing Roundup for Tuesday, February 15, 2011
RIM buys Seattle startup Gist TechFlash
Research in Motion’s acquisition of a Seattle newcomer means they “get the Gist” as the startup’s CEO T. A. McCann pitches the online contact management tool. In turn, GIST gets an opportunity to deliver its service to a huge Blackberry user base and keep employees like McCann busy at their new company, RIM.
Data: Smartphone usage booms TechFlash
While retaining the lead share of users, conventional mobile phones are rapidly losing ground to the smartphone in Europe and the US, according to a comScore Networks report. The shrinking window of opportunity matters most to Microsoft if it hopes to convert ordinary cell phone owners to its Windows Phone.
Facebook phones, Flyer Tablet and more from HTC Seattle Times
HTC is unveiling an arsenal of new and updated gadgets that offer something for nearly everyone and confirm speculation about a Facebook-integrated phone. Besides satisfying Facebook fans with the upcoming ChaCha and Salsa Android-based phones, HTC will debut the Flyer tablet equipped for note-taking, game streaming and video downloading.
SEO Tip of the Day: Create Text Transcripts for Audio and Video content
Creating audio and video content can be a great way to stand out since there is often far less competition compared to text based content. Google often blends in Video search into the first page, so a targeted video can be a good opportunity to show up on the first page for competitive keyword phrases. When creating video and audio content, it is a good practice to also create a text version or transcript so it is easy for search engine bots to crawl the words. Search engines are not known to index the words used in videos and audio, at least not yet. SEOMoz uses a service called Speechpad.com to transcribe their weekly videos into text. Elance could be another option to find a person who can transcribe your video and audio for a low cost.
Recommended Social Media Video
A good interview with social media thought leader Chris Brogan which explains why you should talk about others 12 times as much as you talk about yourself.
Upcoming Seattle Events
State of Social Media 2011: Information Overload?
Social Media Club Seattle
Date: Tuesday, Feb. 22, 2011
Time: 6-8:30 p.m.
Location: F5, 351 Elliott Avenue West, Seattle, WA 98119
Tickets: $15 includes admission, drinks and light appetizers