Seattle Tech and Online Marketing Roundup for Thursday February 17, 2011
With the debut of its single sign-on service One Pass, Google takes on Apple in the wireless content subscription arena. Along with its publisher and user-friendly features, the new contender’s pledge of freer and more flexible access could help One Pass avoid antitrust issues which haunt rival Apple’s App Store model.
Microsoft-Nokia Alliance Will Have to Get the Bugs Out New York Times
A new deal between Nokia and Microsoft offers advantages for each, including the former’s supplier leveraging edge and the latter’s brand power. But with a target launch in late 2011 for the Nokia Windows phone, both companies have a long way to go and a short time to get there – cause for some cynicism among investors and attendees at Barcelona’s Mobile World Congress.
Founder Roy Leban calls Puzzazz, part of the Active Content on Amazon’s Kindle, “the future of e-books” and the first to be truly interactive. Beyond transforming the Sodoku experience, the Seattle startup could usher in a revolution in textbook publishing.
SEO Tip of the Day – Acquire Links from Relevant Sites
In general, links to your site from relevant sites are more valuable than non-relevant sites. For example, if you are an online game company, links from gaming related sites are generally more valuable than links from finance sites. Search engines can identify link neighborhoods or groups of sites on a similar topic and evaluate which site in this group has high authority based on the number of links from other sites in this group. Therefore, a good approach to linkbuilding is to target blogs in your industry because they are considered to be highly relevant to your site and will likely result in valuable links.
However keep in mind that non-relevant links can also help your rankings. According to The Art of SEO: “The degree to which search engines rely on evaluating link neighborhoods is not clear…links from nonrelevant pages are still believed to help the rankings of the target pages.”