Google’s Penguin Update Scares Small Business Owners

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  1. Until google completely messed things up with Penguin, there was a move to make web development easier and make it possible for very small businesses with companies like squarespace and wordpress. With all the search changes, however, a small business cannot keep track of them and millions of small business sites have been delisted on google. So, the unintended consequence of this change is that google is saying don’t even bother web advertising unless you are willing to pay a professional $10,000 or more to set up and maintain you website. In sum, with the Penguin change, Google has made web advertising only possible for well capitalized companies who can afford to pay consultants. Is this what they wanted?

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