When Facebook released Timeline for Pages last month, page owners were provided with a little over 30 day long grace period to make the switch. While a large number of brands have yet to make the transition, a handful of Seattle based companies are already using Timeline to its full potential. If you’re a page owner and have yet to upgrade your page, here are 10 examples to draw inspiration from:
Perhaps unlike another company, Seattle based Zillow has become synonymous with all things real estate. For their new Facebook Timeline Zillow uses the giant space at the top of their profile to give visitors a strong impression of what they do best.
With the introduction of Timeline, Molly Moons, aka the best ice cream spot in the city, can now provide their address, prices, phone number, and hours conveniently at the top of their page.
Seattle Works, a nonprofit, uses their banner image to promote one of their flagship events.
PEMCO uses Facebook to tie in the current theme of their TV, radio, and billboard ads for a consistent branding message.
Allrecepies.com mixes up their status updates with a variety of images, news, and articles to keep fans engaged.
Unlike before, page owners now have more space to showoff large images. Shown here, Microsoft uses the space to promote a new Windows Phone.
One of the more interesting features of Timeline is the ability for brands to post historic status updates. Sub Pop uses Timeline to provide a short of history of how the company got started.
Brands with a dedicated fan base, like in the case of zulily, a daily deal site for moms, can use Facebook to gather feedback and communicate directly with fans.
Page owners can now selectively pin a single status update to the upper left corner of their page. Starbucks uses the space to showoff one of their products.
After less than a month the use cases thus far with Timeline continue to look promising. One can only expect to see a wider level of adoption over the next several weeks.