Search engine optimization plays an important role for businesses, especially startups, hoping to be successful online. With SEO, a website can be ranked at the top of search engine results pages and be visited by more people.
Negative listings or incorrect information online can hurt the reputation of a business and lead to lost revenue. This is something that most startups can’t afford to have. While no one except Google employees know the algorithm for their search engine, it is possible to learn the best known strategies to push your business listing higher.
SEO is a process and your website won’t be on the first page of search engine results overnight. You can do SEO or hire a SEO company to do it for you. If you decide to leave it to the experts, remember that you are ultimately the boss and you make the final decision about the company you choose to hire. Salespeople who are convincing may not actually represent the product their company is selling so it’s important to do some research before you speak with a company you may hire.
Before speaking with someone, you should know the basics of what Internet marketing is about and have an idea of what you want your website to become. Always prioritize your goals, don’t settle with generalizations such as “I want more traffic” or “I want to rank higher”. Your goals should have a clear business purpose so that you can effectively measure the return on your marketing investment. Some of our client’s well defined goals:
- “I want more traffic to turn into leads for my sales team to follow up with.”
- “We want our visitors to sign up for the 30-day trial of our web application. Our site is currently converting 2 percent of visitors into trial members. Success if having that conversion rate at 5 percent. “
- “In order to justify my SEO marketing investment, I need to have organic search engine referrals go from 21 percent to 40 percent.”
Some SEO companies specialize in specific niches so look closely for the best match for your business. Check reviews and references for the companies you are interested in hiring and try to avoid SEO companies that use risky practices. If they promise immediate top rankings within days, you might want to reconsider that company. Ask for case studies so you can learn about the successful outcomes of their work.
Remember that the SEO process can take time so finding a SEO company that you can work well with is important. You’ll be glad you found a SEO company that works best for you.