Google Blog Search is a powerful search tool that for some reason or another is often overlooked when it comes time to develop an internet marketing strategy. In fact many people are oblivious to the fact that Google even offers a blog search tool! It’s a 100% free service and makes for a fantastic addition alongside other social search tools such as Social Mention and Icerocket.
When first opening Blog Search, Google defaults to displaying popular posts that are currently receiving high amounts of traffic throughout the blogosphere. Most of these posts are news related with a healthy focus on viral/trending material. It’s easy to browse between topics such as politics, world news, business, sports, and entertainment. Although great for catching up on the latest news, unless you’re a large brand, odds are that you’ll have to do a little bit more digging to get the most out of Blog Search.
Head over to the “Advanced Blog Search” option near the top search bar. From here you can narrow in and refine the search results. One can choose to look for a specific term, exclude words, search only by title, filter by language, search by date, and even search by author if inclined to do so. It may also prove helpful to narrow in on a set time frame such as within the last 12 hours, within the last day, or as far back as the year 2000.
In the above example I did a search for the term “Social Media” and I received over 48 million posts. I’ve been handed more results than one could possibly ever use. The old metaphor of trying to drink water from a fire hose comes to mind. I need to narrow in my results even further to get more relevant material. Fortunately Google uses Boolean Search to help narrow in on more specific topics (which can be used manually or through the advanced search option).
When I put the term “Social Media” in quotes an add a plus + symbol followed by the word Seattle, Google generates blog posts that mention the term social media and are within the Seattle region. The search results went from 42 million down to 318,000. I can now better connect with the blogs that are local to me.
Scroll down to the bottom of the page and Google provides the option to subscribe to the feed via email or RSS. Instead of having to perform this search everyday, the results will be sent directly to your inbox or reader.
It’s easy to observe that when used appropriately, Blog Search can help with identifying marketing, public relations, and competitive analysis opportunities. Give Google Blog Search a try and you’ll soon wonder how you ever lived without it.