Seattle Tech and Online Marketing Roundup for Wednesday, February 9, 2011
Winning over brands as well as consumers is the gameplan for Palo Alto’s Shopkick, the upstart app squaring off against Foursquare. Kickbucks redeemable at a wider array of stores for everything from soup to nuts and beyond keep customers coming back, so everyone’s a winner.
Heartbroker wants to harness the power of social networks to bring lonely hearts together in a revolutionary way. The Seattle-based service relies on input by Facebook friends to make matches, counting on strength in numbers to win out over a traditionally solitary practice.
An arrangement with Canada’s Yellow Pages gives Seattle-based Marchex a giant growth spurt that has already triggered a major hiring spree. Utilizing communication services like Skype, the call advertising company is gearing up to handle over a third of a million new advertisers who receive valuable data in return for a fee.
SEO Tip of the Day – Building Links with Badges
One approach to linkbuilding that can be effective is to offer a badge that people can place on their site to show that they have been recognized or have met specific requirements. The badge is usually a well designed image that links back to a site. One example is Hubspot’s Inbound Marketing University badge that they award to people who watch a free series of lectures and pass an exam. Google also provides badges to individuals who have earned certification with Adwords. Creating a list of the top blogs in your industry and providing a badge can also be effective like AdAge’s Power 150, a list of top marketing related blogs. One key is to have a great design to encourage people to want to add the badge to their site.
This great video from SEOMoz that discusses finding a hook to effectively build links