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Is Your Outreach Campaign Actually Reaching People?

1 Comment
  1. Great post, Jason. Glad that you called out the fact that it wasn’t just a few of us sitting around eating pizza, drinking a beer, and sending out a tweet or two. There was a lot of very tedious work going on behind the scenes to comb through celebrity gossip blogs to compile lists of bloggers, writing custom emails that didn’t seem like they were coming from a template even though they were, etc..

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