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10 Resources for Learning About Local SEO

Local Search Ranking Factors David Mihm

An annual survey of local SEO experts that provides insights into what factors are affecting local search.

Local SEO Checklist for New Sites – Whiteboard Friday (video) SEOMoz

Key takeaways: It is essential that you use the exact same name and information for each site you register your business at.

Local SEO: 10 Tips for Ranking in Your Area Search Engine Watch

Key takeaways: Make sure your Whois information matches your business address. Participate on local sites and forums. Explore opportunities for local press coverage of your business.

35 Local Link Opportunities You Missed Seer Interactive

Key takeaways: Sponsor a local meetup, charity, or dog shelter. Write testimonials for your vendors for a link.

Where To Get Citations For Local SEO Search Engine Land

Key takeaways: More than 20% of Google searches are for local business. There are a hundred local directories – get a page on each one like Yelp, Superpages, Citysearch, Urbanspoon, Angie’s List, Trip Advisor, and Merchant Circle. Use the Whitespark Local Citation Finder.

5 Sources of Links for Local Businesses Search Engine Journal

Key Takeaways: Find and submit to local directories. Reach out to local reporters when you do something newsworthy.

Google Places Citations: 5 More Tactics to Earn Links for Your Local Business SEOMoz

Key Takeaways: Use Google discussion search to find places where you can provide local citations or links.

10 Local Search Tools I Simply Can’t Live Without Search Engine Journal

A great list of must have local SEO tools.

10 Unorthodox Ideas For Local Citations & Links Search Engine Land

Key takeaway: look for creative opportunities to get citations and links like writing a book, sponsoring a festival, providing free Wifi service, offering a special discount to local clubs, etc.

Nifty Hard Core Local SEO Tactics From SMX Advanced Search Engine Land

Key Takeaways: If you have multiple locations, claim Google Place listings in a corporate Google account. Each location must have a unique phone number.

Charles Sipe is the Director of Search at Sparkplug Digital. He enjoys working on link building, creating great content, bringing back the Seattle Sonics, and always learning new things about online marketing. Twitter: @charlessipe

Feel free to contact us with any questions at info(at)sparkplugdigital.com

1 Comment
  1. Thanks for the great list, Charles.

    You seem to have focused a lot on citations and it is logical. However, I think on-site SEO is actually one of the most important factors in local SEO, so you might add some resources to the list in future? Just a suggestion.

    Awesome work once again.

    Cheers,
    Nyagoslav

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