Building an online presence is a great marketing strategy for your business. You can reach a focused audience who are looking for the specific product or service that you sell. To effectively build a web presence you should:
*Set up a blog where you post interesting, useful, and relevant content related to your business.
*Use Twitter to share information and build relationships with potential customers.
*Post videos related to your business on YouTube.
*Post pictures related to your business on Flickr.
*Build community around your company with a Facebook fan page.
*Use Google Adwords to advertise your offering.
Keep in mind, while you want to distribute your content in several places to grow your exposure, they should all point back to your online marketing hub – your website. Your website should be where you funnel all the potential customers that are reached by your online presence so that you can move them closer to becoming a customer.
Sparkplug Digital can set up a website for your business that is optimized to convert leads to customers. We can also help you build an online presence. Email firstname.lastname@example.org and let’s grab coffee to discuss whether we can help you attract more customers. Feel free to email us any questions about online marketing.