Case Study: How the Skittles Brand Turned Social Media Tragedy into Triumph

July 22, 2010

Nowadays it’s hard not to recognize and praise Skittles for all of their social media efforts. The colorful candy just eclipsed the 6 million “likes” mark on Facebook and has an ever growing fresh, fun, and innovative website. As envious as a position that the brand is in today, it’s hard to believe that not [...]

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5 Useful Social Media Infographics

July 19, 2010

Not only will a great social media infographic provide useful information, it will also be visually compelling and a put a fresh perspective on online social behavior. Unfortunately a large selection of social media infographics are either outdated, a visual mess, or are too complex for their own good.
This list was compiled to bring attention to the best of the best when it comes to infographics. Enjoy!
The [...]

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How to Choose the Right Keywords for Your Business

July 18, 2010

One of the first steps to improving SEO is to identify which keywords that you should focus on and create a list or spreadsheet to prioritize them. Focusing on the right keywords can help attract the right visitors to your site and increase your traffic. Here are 3 factors to consider when determining which keywords [...]

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Jumping into the Social Waters

July 17, 2010

It’s an exciting time when a small business finally decides to dive head first into the social web and start connecting with customers online. It’s similar to a child learning how to swim for the first time. When I was a young kid, I didn’t want to swim. I was afraid. Afraid of drowning, afraid [...]

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Back to the Basics of Communication

July 13, 2010

Go ahead and label me as an explorer, a geek, or an addict. I’m OK with any of those titles. I’m always looking for the next “big thing” in new media and communication. Eyes and ears open at all times. Here are 5 fresh opportunities that I’m excited about right now.
Recently I’ve been thinking [...]

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Learning From the Success of Mashable

July 12, 2010

Mashable.com has become synonymous with social media. The website is a constant presence in Technorati’s top rankings and has become the most dominant social media news outlet on the planet. Tech enthusiasts, digital media nerds, and everyone from social web newbies to seasoned “experts” read it and respect its position. It’s difficult not to. In [...]

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Sparkplug SEO Tip #1: Guest Post on Related Blogs

July 9, 2010

Guest writing on related blogs is a great tactic for building awareness for your business and building links. You can get your company in front of hundreds or thousands of readers if you write a blog post for a popular blog in your industry or a local blog. By contributing interesting and useful articles to [...]

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How to Pick the Right Domain Name

July 8, 2010

Picking a domain name is kind of like getting married. It’s one of those things nobody ever wants to screw up, but it still happens a lot. Things don’t always work out like we planned. Divorcing a domain name after you’ve established a great website or blog under it is not a fun ordeal and [...]

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Blogging by the Numbers

July 7, 2010

The blogosphere can be a lonely lonely place at times. You write and wonder if it’s reaching anyone. The website is receiving great traffic, your SEO efforts are coming together, and people at least pretend to be your friend on Twitter. However, something is still missing… The blog is a bust.
Why is this? Where did you [...]

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4 Huge Twitter Profile Mistakes

July 4, 2010

Are you making these huge mistakes with your Twitter profile? Here is a 4 point checklist.
1. Not putting an image in your profile.
Nothing says I’m new to twitter and have no idea what I’m doing like failing to put a picture in your profile. Why would you not do this? Use your company logo or [...]

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