Last week when TechCrunch reported on the launch of SocialWok’s expansion from Gmail to Microsoft Outlook, I was eager to try it out. Call it a mini social network based around your email. The target market is small to medium sized businesses and it is set up to be an internal form of communication. Share documents, calendars, Twitter, Facebook, and Google Buzz activity.
Another social network? I don’t have time for that.
I can hear the complaints now so I’m going to address them upfront by saying I suggest that you make time for it. Unlike many networks, SocialWok is primarily used for business. LinkedIn is great for networking with people when you are looking for a new job opportunity, Socialwok is great for networking with people at the job you already have.
Get the team sold on it.
My biggest problem using this product was the fact that not many others wanted to use it. I tried convincing my best friend, my neighbor, and a fellow blogger. No luck. I think the problem lies in the fact that I was trying to make SocialWok into some type of new Facebook.
If I owned a business my goal would be to have everyone in the company using it. I can also see an advantage in letting only a select group in. What if I had everyone in the sales team on SocialWok sharing ideas? What if I used SocialWok as a bridge to connect my marketing manager with my web developer? The possibilities are only limited by the users willingness to use the product and the imagination of the decision makers.
Will it stick around?
SocialWok is still just a baby. The company was launched in September 2009 and is just now starting to get hot. The SocialWok team has had a busy past couple weeks after introducing a partnership with the Seesmic desktop application and the Google Apps Marketplace. I think they are only skimming the surface on what’s possible. I look forward to seeing a lot more in the near future.
Socialwok Outlook Social Connector for Outlook 2010
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