Seattle Tech and Online Marketing Roundup for Wednesday, March 16, 2011
Developed as a tool for WordPress, Highlighter proved so popular for sharing web content that the Seattle company’s creators decided to launch a beefed up version with the help of angel investors. Highlighter could even transform the e-book experience, allowing users to share their response to what they read with future readers.
Bellevue newcomer Playteau plans to follow up its debut, Fortune Stones, with a packed portfolio of agile games accessible on a multitude of devices and available on every social network. The Seattle startup boasts the backing of angel investors – and solid industry resumes for its founders who are counting on the social gaming craze to build a loyal fan base.
Expect a smooth transition and a promising new direction as outgoing Verdiem CEO Jeremy Jaech is replaced by John Scumniotales. The change in guard will refocus on taking the Seattle company’s energy-monitoring platform beyond the PC into its own brand of the kind of hardware it’s technology helped Cisco build.