Seattle Startup Aims To Connect Personal Finance and Gaming

Seattle Tech Roundup for Wednesday, March 30, 2011

Bobber Interactive brings gamification to personal finance for the Facebook set GeekWire

Personal finance and social gaming might seem like a strange marriage, but Bobber Interactive is counting on the psychology and mechanics that make the latter so addictive to engage the Facebook Generation and its billions in discretionary income. Over $1M in new funding will help the Seattle startup launch its payment and savings tool as a financial app, without the risk of confidential data residing on Facebook itself.

Dan Shapiro launches Sparkbuy, a search engine for laptops and TVs GeekWire

Sparkbuy borrows the successful travel industry model exemplified by Expedia and others to create a search engine expressly for consumer electronics. The latest brainchild for Dan Shapiro of Ontela fame is starting on a relatively shoestring budget with quarters, appropriately, in the Georgetown TechDwellers facility.

Clarisonic Cracks Big-Time With $100M Sales, Riding Rave Reviews From Lady Gaga, Oprah Xconomy

Creating an entirely new product niche that blends high tech with skincare aesthetics is proving a powerful formula for Bellevue’s Pacific Bioscience Laboratories – and one that is already spawning big name imitators. Clarisonic owes part of its sales success – over $100M in 2010 – to the Sonicare toothbrush, but unpaid celebrity endorsements, great word of mouth and a coveted place on upscale retailer shelves have led to a beefed up staff and talk of a future IPO.

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