Seattle Tech and Online Marketing Roundup for Tuesday, February 1, 2011
Just in time for Valentine’s Day, Thoughtful is debuting a good gift-giving app, starting from its home base in Seattle. Linking with Facebook, Thoughtful promises to keep gifting-challenged guys and gals out of the doghouse by offering ideas on local deals along with a special occasion reminder service.
When her job as a “Nancy Drew” game developer ended, Melissa Heidrich took that experience – and a team of coworkers – to a new genre. Hoping to tie the huge romance novel fan base with the overlapping female casual gamer demographic, her Seattle-based PassionFruit Games‘ debut effort, “Tiger Eyes” competes alongside Harlequin.
Search engine Blekko is ready to block 20 of the worst spam sites according to users, targeting content mills like Demand Media. Clearing out junk littering the virtual highway may just motivate Google to deliver on its own pledge to deal harshly with spam search results.
SEO Tip of the Day – Be Wary of Guaranteed Rankings
Some SEO service providers guarantee that your site will rank first in Google or on the first page of Google. However, Google rankings are dependent on about 200 variables and many of these variables are out of your control. For instance, you can not control how many links your competitor is acquiring from their SEO efforts. Ranking guarantees can be dangerous because the SEO firm may use risky tactics that will improve short-term rankings but could have a long-term negative impact, such as buying links or other black hat tactics that are against Google’s Webmaster Guidelines.
Search Engine Land Editor and Chief Danny Sullivan discusses the state of search and why many search engine startups failed.