Seattle Tech and Online Marketing Roundup for Monday February 14, 2011
How the psychology of games is remaking business and science TechFlash
Mindbloom’s Life Game is the brainchild of a Seattle startup poised to catch the engaging “gamification” wave building throughout the online universe. Rewarding users for behaviors, in this case to keep life in balance, is an idea that’s already proved successful with teaching games like Microsoft’s Ribbon Hero.
Social shopping site Lockerz goes mobile VentureBeat
Seattle-based Lockerz aims to transform the shopping experience for its mostly young 18 million users with the debut of a smartphone site. Mobile support means that Lockerz fans can access great deals on the go, without being tied to a PC, adding interactivity to a trip to the mall.
Windows Phone 7 owners can soon enjoy Twitter, IE9 and a host of new multitasking functions, all for free, according to Microsoft head Steve Ballmer. Gamers weren’t left out with the opportunity for Xbox Kinect multi-game play capacity, but Microsoft’s live demo wasn’t without some snafus – and a few arrows slung at the competition.