Seattle Tech Roundup for Wednesday, May 4, 2011
“Ride in Style” is a smart-phone enabled service from a Seattle startup with global ambitions that is already generating revenue and edging out rival Uber for market share – before its founders have even quit their day jobs. Competing with cab companies while bound by separate standards is certainly a challenge, but Pinpoint Pickup has found a successful formula that combines smart streamlining of a fragmented market with old fashioned legwork by its leaders.
Amazon to open new Sumner warehouse, hire several hundred Seattle Times
Plans for a new Sumner site are part of Amazon.com’s latest expansion, bringing a bounty of jobs to the city and increasing the e-retailer’s already substantial Washington presence. Meanwhile, facilities in other states have faced the threat of shutdown by Amazon over sales tax disputes that ended up in court.
Mindbloom’s Life Game scores a giant customer: Aetna GeekWire
Riding the gamification wave, a Seattle startup founded by Brent Poole and Chris Hewett is claiming a coveted corporate client. With the new trend toward prevention, Aetna is counting on Mindbloom’s Life Game to encourage healthier habits for its policy holders.

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