Seattle Tech and Online Marketing Roundup for Friday, February 25, 2011
In its brief time on the Bellevue scene, OggiFinogi racked up a tidy venture capital sum and an impressive client list by offering an innovative interactive video ad format. Now the startup has been snatched by New York display ad company Collective, headed by Joe Apprendi who is counting on OggiFinogi to help brands spread their message via the web.
A new Sunnyvale, California company with roots in Seattle wants to be the original room engine, shrinking the concept of hotel indexing popularized by sites like Expedia and Orbitz. Headed by travel industry vet Brad Gerstner, Room 77 is on its way to offering users a virtual view of millions of 3 star or better rooms on this continent and in the UK.
Google software converts Office docs to Google Docs Seattle Times
Google claims its new CloudConnect delivers the perfect web-enabled document sharing solution, but Microsoft is not convinced of the contender’s motive. In the battle for software supremacy Microsoft is used to wearing the crown, but by giving users the ability to convert Office documents to Google Docs, CloudConnect could help tilt the balance of power.
Social Media Tip of the Day – Talk About Others More Than Yourself
In the book Trust Agents, Chris Brogan suggests talking about others 12 times as much as you talk about yourself. A mistake that companies can make with social media is to make it all about them. However, with the exception of your biggest fans, most people are more interested in how you can help them to improve their own lives. Recommending great articles that are related to your industry or providing tips and useful information are good ways to focus on your customer in social media.