Seattle Tech and Online Marketing Roundup for Thursday January 27, 2011
Microsoft set to report lower profit on stale PC growth Reuters
Lower returns for Microsoft in 2010 suggest the tech titan’s best days are behind it, with software sales to business one bright spot for the company. Even the popularity of Windows 7 couldn’t make up for slumping PC sales, while Apple appears ready to eclipse Microsoft in earnings thanks to its iPhone and iPad.
BlueKai scoops up TrackSimple, launches platform Seattle Times
BlueKai out of Bellevue plans to use newly-acquired TrackSimple in its launch of a data management platform for internet advertisers. A multi-million dollar stock issue accompanied BlueKai’s purchase of the Seattle startup headed by one-time Amazon.com engineers.
The purchase of Seattle-based Rel8tion is part of Facebook’s new focus on mobile marketing as it solidifies the smartphone-social media bridge and gives advertisers an all-access pass. Rel8tion enables advertisers to hone in on a prospective audience, tailoring their marketing message based on demographic details.
SEO Tip of the Day – SEO Opportunities in Online Video
Google’s shift to blended search results means that the searchers often see a variety of media such as maps, images, and videos rather than just 10 links to web pages on the first page of results. For many search phrases, videos show up prominently on the first page. This could be a great opportunity to rank higher in Google than your competitors who may not have any online videos. People also like to consume information through video. According to Marketing in the Age of Google, 85% of online Americans view videos online each month, for a total of 26 billion video views.
Date: March 9, 2011
Time: 7:30 a.m.–5:30 p.m
Place: Bell Harbor International Conference Center
Early bird registration is now available. Speakers include PEMCO CMO Rod Brooks, Virgin Marketing VP Porter Gale, Seattle Mariners VP of Marketing Gregg Greene.