Everything you need to know about social media can be traced back to lessons you learned in grade school. Think about it. From a marketing and communications point of view, we tend to make social media more difficult and daunting than it has to be. It’s true that technology changes and social networks come and go, but human beings and customers are generally consistent and stay the same over time. The simple lessons that we learned as kids still apply today.
Listen twice as much as you speak
“We’ve got two ears and one mouth so that we can listen twice as much as we speak,” is how the old adage goes. The lesson here is to speak far less and listen a lot more. When we focus on listening it opens up the door to new marketing and customer service opportunities. Listen to your target market, people within your industry, competitors, and both new and longtime customers.
Sharing isn’t optional
In school kids are forced to share.
As adults we tend to lose sight of this lesson.
If the current social media wave has taught us anything let it be that sharing is mandatory again.
Blog posts, photos, Tweets, videos, eBooks, and infographics can all be classified as sharable content. Not only is it our job as marketers to create original share-worthy material, but it’s also in our best interest to spread and curate user generated content.
A thorough education is priceless
In every field of work education is the one true barrier that separates the professionals from the amateurs. As social media continues to come into its own, the need for obtaining education and real world experience can’t be stressed enough. Social media may deceptively appear like just an easy to learn extension of marketing, but in actuality it’s an entirely new discipline. Make a commitment to become a lifelong student. Social media best practices take time to fully grasp.
Settle into a routine
A lot of social media activity is reactive and requires flexibility when it comes down to day to day operations, however a general routine can be helpful when it comes to staying organized. Managing an editorial calendar, having a set time to review analytics data, and reviewing progress and setting goals can all easily fit within a regular routine. It’ll help maintain your sanity and be a lifesaver to any other team members and stakeholders that are involved.