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The Great Debate Over Social Media ROI

4 Comments
  1. Thanks for sharing. Strangely enough, I have a similar POV on ROI to David Meerman Scott. It’s not about ROI to me, but measuring against your goals. Your goal in social media isn’t always about money, but if that’s what your CEO wants to see, then you’d better be ready to either convince him your goals weren’t dollar-oriented and here’s how great you did, or connect the dots to the dollars.

    But thanks for bringing the discussion to your audience. It’s always good to get people thinking!

  2. Great point Jason! Thanks for your presentation at SMC seattle.

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