There’s a lot to love in the new infographic from Flowtown. The data was conceived on behalf of the 2010 Social Media Marketing Industry Report and it highlights the top 10 questions being asked about social media. Here is our take on how these questions can best be answered.
10. How do I evaluate the advantages and disadvantages of each platform?
Ask yourself what platforms your customers are using. Facebook, Twitter, LinkedIn, and YouTube are the most popular channels and have the largest amount of users. Those in particular are worth at least experimenting with. Venturing into other channels will depend on your target market. Don’t try and be active in too many places at once. You’ll find that some channels work great and others won’t be worth your time.
9. How do I integrate my social media activities?
8. How do I get started?
Before you do anything there needs to be a strategy in place. Decide what your brand message is and how you want to communicate it. Decide what channels you want to use and set realistic goals from the beginning. Figure out how much time or financial investment you’re going to put in.
7. What are the latest social media trends?
Two of the biggest trends of most recent include the rise in popularity of both geolocation and question and answer services. Sites like Foursquare, Gowalla, and Loopt are creating attention for location based marketing and Quora ard Formspring are leading the way for Q&A.
6. How do I implement social media tactics?
Implementing social media into a business comes down to establishing best practices. This may take a bit of patience and willingness to experiment, but once you have a foundation it’s a lot easier to scale. Once you’re using a channel you’ll see that certain activities generate more attention and others don’t seem to work as well. Focus on what works and generates the results you’re looking for. Make changes over time and always be tracking the progress.
5. How do I generate traffic and leads using social media?
Use a URL service such as bit.ly to measure how much traffic you’re getting through social media. The amount of leads your receiving can be determined by tracking specific call to actions such as: subscribing to an email list, redeeming a coupon, using Twitter specific marketing promotions, etc…
4. How do I reach my target markets with social media?
Find out what social networks your target market is using and create content around their needs. Trying to reach creative types? Spend time on Deviantart or Etsy. Do you own a restaurant? Find the influencers on Yelp. Create your Facebook page to match your already established brand message. Use search.twitter to find those who show interest in your products or services.
3. How do I best manage my time with social media?
Spend time on activities that are productive. Don’t fall into a trap of using a channel without measuring results or keeping track of your time. Create a publishing schedule and delegate tasks amongst your team as needed.
2. What are the social media marketing best practices?
There are many best practices that your business can adopt, but as a general rule of thumb I’d start with:
- Be transparent
- Always be listening
- Have a strategy
- Set goals
- Measure progress
1. How do I measure social media return on investment?