As I type these words, I’m sitting at my favorite coffee shop. I live in Seattle and have a lot to choose from, but this place is great. The coffee isn’t overpriced, it’s really close to where I live, they play some of my favorite music, and there is a really cute barista who I get to flirt with regularly.
However there is one problem… The management isn’t with it. And by it I mean geolocation. It’s so easy! There is no excuse for a food service establishment (or any retail establishment for that matter) to not be using Foursquare, Gowalla, or Whrrl.
I want to talk primarily about Foursquare, because it’s the most popular and one of the easiest to work with. The concept is rather simple: a user can “check in” to places they visit to try and earn badges for bragging rights or to earn rewards. The person who checks in the most becomes “the mayor” of a location. Odds are that if you’re even slightly established customers could be checking in without you even knowing it. It’s time to become a part of the experience.
Foursquare is a HUGE opportunity to increase customer loyalty and earn repeat business. You can set up rewards and give away free stuff or discounts to the mayor of your location or after a person checks in a certain amount of times.
Do you ever go somewhere and receive a punch card? Buy 9 sandwiches and the 10th is on us? Geolocation services use the same concept, except your phone has become the punch card. Users can see where friends are and post reviews about the places they visit. You can even get stickers to promote that fact that your business is Foursquare friendly.
If you’ve read this and you’re not aware of geolocation services, consider this a short 101.
If you’ve read this and you’re aware of geolocation services and making the most of them, then I owe you a thank you. Thanks for caring.
If you’ve read this and you’re aware of geolocation services and still not using them, then whats your excuse? It’s time to get with it.