If your customers are likely to go on the web to search for information, then your business can benefit from online marketing that focuses on attracting new leads to your website and nurturing those leads into new customers. Americans are spending more time on the internet and less time on traditional forms of media. Also, Americans are tossing out their Yellow Pages because it is much easier to find what they are looking for on Google.
Because of Americans shift to using the internet, every business should have a website where potential or existing customers can find information about your business. The website can provide basic information like hours of operation, location, and phone number but it should also communicate why your offering is different from other providers and have a clear call to action. The website can also gather potential customer information which can be stored in a customer database of leads so that you can nurture those relationships until they become customers. You can also provide additional resources like a blog that provides useful and valuable information which can help build relationships with customers.
Just putting up a website does not mean people can find you. Search engine optimization and Pay-per-click are online marketing tools that can attract more visitors to your site by improving your rankings on search engines for a specific set of keywords that your customers would likely type in.
So in conclusion, if you want to attract new customers online, you should plan and execute an online marketing strategy. Let us know if we can help.
Have a question about online marketing? Email us at firstname.lastname@example.org.