Why Marketing Matters as Much as Technology for Startups

  1. My thoughts exactly. Unless you’re a rare exception like Instagram or an Omgpop (creators of Draw Something), product alone won’t be enough to stand out. Product, design, UX, etc… should always be priority #1, but tech startups are only shooting themselves in the foot if they take the stance that marketing is somehow optional or unnecessary.

    The tough part I think is knowing when to go full throttle with marketing and when to ease into it, especially in the early stages. There are many example of companies who push too hard when the product isn’t ready or the business model isn’t proven. There’s also the reverse, when the product is beyond ready, yet owners are still hesitant to tell the world about it. It’s a delicate balance.

  2. Great points. Thanks Dan! Your tweet inspired this post by the way.

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