Before Google small businesses often relied on the Yellow Pages to get found by local customers. Today fewer and fewer people pick up the Yellow Pages when they are looking for a small business to solve a problem. Instead, we often turn to Google to find a product or service we are looking for.
Since Google is the first place people often look when they are looking to solve a specific need it would be a great marketing advantage to be listed on the first page of Google for key search terms that your target customer would likely search for in Google.
How to get on the first page of Google
There are two main types of Google listings – the organic results and the paid results. The paid results are similar to the Yellow Pages, in that you are paying for placement. If you pay the most, you will be on the top of the list. Paid Google ads are quick to implement, but cost money every time someone clicks on it.
The other option is to get listed organically. This can be done through SEO, or search engine optimization, which focuses on how to get you ranked higher in Google by creating interesting, relevant, and useful content that is linked to by trusted sources.
Content can be an article related to your business like How to Keep Your Lawn Green, or How to Take Advantage of the First Time Homebuyers Tax Credit. If your content is worthy, other sites will link to you which tells Google that you are a quality source of information, which will lead to higher Google rankings.