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PPC Management

Pay Per Click (PPC) Management

Overview

Sometimes you want traffic now. With service like Google’s Adwords it is the fastest way to bring ready-to-buy customers to your website from day one, at exactly the budget you specify. You have total control while we do the heavy lifting.

Sparkplug Digital pays to place your ads high on the results pages of all the major search engines. PPC advertising is effective because it matches searchers who are looking for what you are selling. We will help prepare landing pages on your website to pitch your products or services. Many of our clients have seen remarkable results in as little as one week for a fraction of what it costs to place ads in traditional marketing avenues like direct mail, radio or television.

These services offer excellent flexible solutions to build the perfect custom campaign. Sparkplug Digital take the guesswork out of PPC so you can focus on what really matters—running your business. The tools are easy enough that just about anyone can create a campaign, but making that campaign sing and ensuring viable ROI is a science of optimization.

  • Helping to support a stronger brand presence through exposure in multiple channels
  • Creating an optimal pay per click campaign
  • PPC campaign information recycled into other keyword-related marketing strategies
  • Tracking your marketing ROI

Delivering a Stronger Brand

SEO + PPC

Research indicates that placement in both organic and paid search listing greatly improves your chances of getting clicks. The simultaneous exposure gives your brand presence an air of authority, resulting in more clicks than if apart. In a sense, the overall click total is greater than the sum of its parts. Supported by our strength in organic SEO, PPC can add just the right spice to your SERP success.

Our Pay Per Click Process and How it Works

Sparkplug Digital will spec out a broad and deep initial campaign, as well as keep ahead of the day-to-day maintenance that makes sure you get the most of the best-converting clicks for your marketing dollar. Leave the subtleties of ad position, ad relevance and quality (Quality Score), volume, conversion rate, and other parameters in our expert hands. Many businesses trust us to provide the most attractive, clickable ad copy for their pay per click campaign. Campaigns are kept optimal through professional multivariate A/B testing.

  • Sparkplug Digital develops a list of relevant keywords that encompass the products or services that you sell.
  • We do the copywriting of targeted ads matching those keywords and upload the ads, keyword lists, and keyword/phrase bid prices to search engines like Google.
  • Your ads appear in the sponsored links sections when potential customer types in a search query using those keywords.
  • Potential customers click on your ads and are directed to the most relevant page of your website (often times a dedicated landing page). This is your chance to charm them with an offer they can’t refuse and convert them into a paying customer.

Paid search marketing isn’t for everyone. However, if done correctly it can give you a phenomenal return on your marketing investment. SPD can assess whether or not it’s a strong option as part of your online marketing strategy.

Keyword Research & Advertising

Paid search is not only a great way to build traffic and exposure quickly, but serves as a tool for keyword research. Planning an organic search engine optimization strategy involves knowing which keywords to target. A properly guided pay-per-click campaign allows the best converting keywords to rise to the surface, combined with geo-location and other demographic details it will help you identify the superstars in your keyword lineup.

Tracking ROI with Paid Search

PPC has one of the best tracking capabilities of any form of marketing available today. With our integrated reporting system, you can see information for all the major search engine PPC programs, track where your visitors are coming from, what they do once they get to your site, and which visits convert into actual sales. Ideally, with continuous optimization your pay per click campaign becomes even more efficient with each passing week.

PPC is a simple idea, but that doesn’t mean it’s easy to execute. A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. So leave the pay per click management to Sparkplug Digital. We speak paid search fluently, and will help take your campaign to the next level. Whether you’re a local retailer or a national advertiser, we’ll create and implement a successful PPC campaign for your business. It won’t be long before fresh customers from search engines are knocking at your door.

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